Group of International Marketing and Sales Master students at FH Münster posing together on campus staircase – diverse and collaborative academic environment.

Master of Arts

International Marketing & Sales

Your gateway to global business – develop the strategic, intercultural, and marketing expertise to lead in international markets.

Location

Münster, Germany

Standard period of study

4 Semester

Restricted admission

NC and selection procedure

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About the Programme

Marketing is no longer local – it is global, dynamic and more complex than ever. Brands compete across continents, consumer behaviour shifts with culture, and the ability to think and act internationally has become one of the most valuable skills a marketing professional can have. The IMS Master's programme at FH Münster gives you exactly that. Built around an international perspective, the programme combines rigorous academic foundations with practical, real-world application preparing you to navigate global markets, lead across cultures and develop strategies that work beyond borders.

Key Facts

Start of Studies

Winter & Summer Semester

Programme Type

Full-time Master of Arts (M.A.)

Language
‍

English

Semester
Fee

372,01 €

Hands-on Learning

Benefit from a practice-oriented approach that closely links theory and real-world application.

Through company cooperations and real-world projects, you go beyond the classroom and apply what you have learned to actual business challenges. Working alongside industry partners, you gain practical experience that prepares you for the demands of a global marketing career – making the programme not only dynamic and challenging, but truly career-defining.

About the programme

Students attending International Marketing and Sales Master class at FH Münster.

International Studies

The programme combines marketing, sales, and business administration in an internationally oriented framework.

In the third semester, you have the option to study abroad at one of the partner universities or to take part in an international project. Partner universities are located in France, Poland, Ireland, Turkey, the USA, Colombia, Chile, South Africa, India, Thailand, and Australia and many more.

Explore Study Abroad

Tailor Your Degree

Choose your direction with electives aligned to your professional goals.

In the first two semesters, you choose elective courses across two specialization tracks – Marketing Specialization & Key Competences and International Commerce & Leadership – giving you the freedom to focus on what truly drives you. Whether you're heading into digital marketing, e-commerce, AI-driven strategies, or global leadership, you build an academic profile that reflects your personal strengths and professional ambitions.

Discover Admissions

What Sets Us Apart

Real-World Experience

Through real company cooperations and practical projects, you apply what you learn from the very first semester.
‍

Global
Mindset

A mandatory semester abroad at one of our partner universities worldwide broadens your perspective and prepares you for a truly global career.

Innovative Curriculum

From AI-driven Marketing to E-commerce or Global Leadership, the programme reflects the latest industry trends.

International Classroom

Study alongside students from diverse cultural backgrounds and build a gloabl network from day one.

Strong Industry Network

Direct access to leading companies and a growing alumni community across the globe.

Personal & Supportive

Small class sizes and dedicated faculty ensure individual support throughout your studies.

Ranked Among Germany's Top 10 Universities

Not decided by a marketing team, but by students and alumni who experienced FH Münster first-hand. They rated us on studycheck.de, placing us among the best universities in Germany and number one in NRW.

To the ranking

Students collaborating on a marketing project at FH Münster, recognized as a Top Hochschule in Germany – International Marketing and Sales Master.

News & Events

Latest News and Upcoming Events

News

Connect with an Alumni

Talk to an IMS Alumni on LinkedIn

Sarah Maria Wabner

Mar '24 - Today: Denkavit Futtermittel GmbH, Marketing & Communications Manager, Full-Time

Aug '22 - Jan '23: Semester Abroad at Swinburne University of Technology, Malaysia

Oct '21 - Feb '24: FH Münster, M.A. International Marketing & Sales

Connect with Sarah

Lucas Weimann

Jun '25 - Today: Hubspot, Growth Specialist, Full-Time

Jan '22 - Jun '25: Google, Digital Strategy Lead, Full-Time

Aug '21 - Dez '21: Semester Abroad at Université de Montpellier, Montpellier

Mar '20 - Dez '21: FH Münster, M.A. International Marketing & Sales

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Connect with Lucas

Laica Vergara Mariano

Jun 24 - Today: FH Münster, Research Associate, Part-Time

Mar '25 - Jun '25: Semester Abroad at Pusan National University, South Korea

Mar '24 - Mar '26: FH Münster, M.A. International Marketing & Sale
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Connect with Laica