Lecture on digital marketing and CRM – International Marketing curriculum FH Münster.

Your Programme
at a Glance

The International Marketing Management programme is structured across four semesters, combining core modules, specialisation tracks, and an international experience. From day one, the curriculum is designed to be hands-on and globally relevant, preparing you not just with theory, but with the tools to apply it immediately in your career.

Starting with a strong foundation in marketing and management, you will gradually specialise through elective modules, spend a semester abroad at one of our partner universities, and conclude with your Master's Thesis.

Study Plan

Master program at FH Münster

Winter Semester

If you start in the winter semester, Academic Writing & Business Ethics is a compulsory module for all students.

You can choose 6 ECTS of electives from Marketing Specialization & Key Competences in your first semester.

Students in the second semester can choose 12 ECTS from the compulsory elective module Markting Specialization & Key Competences.

Academic Writing & Business Ethics
International Marketing
Marketing Conception & Data Mining
Quantitative Management Methods & Value Chain Management
Marketing Specialization & Key Competences
International students studying marketing and sales in Germany.

Summer Semester

Students beginning in the summer semester are required to complete Academic Writing & Business Ethics.
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In your first semester, you select 6 ECTS from International Commerce & Leadership, while students in their second semester can choose up to 12 ECTS from the same elective track

Academic Writing & Business Ethics
Intercultural Management
CRM & Online Marketing
International Sales
International Commerce & Leadership

Third semerster

In your third semester, the focus shifts entirely to international experience. You study at one of our partner universities abroad, deepening your language skills and building a global network that stays with you long after graduation.

Alternatively, under certain conditions, you can apply to complete an international project within a globally active company.

Semester Abroad
International Project

Fourth semerster

Your fourth and final semester is dedicated to completing your Master's thesis, the academic highlight of the entire programme. Supported by a Research Seminar that builds your scientific foundation, you independently develop and defend a research project of publishable quality, bringing your studies to a confident and meaningful close.

Research Seminar
Master's Thesis
Colloquium

Learn from Practice – Our Project Partners